have faith hill as the opener for the nfl. i saw taylor swift on the covers of the magazines. it's gone mainstream. >> radio, internet, obviously online. you control those. now you also mentioned video. i don't know that you guys have a video offering that i'm familiar with at least on a cable channel near me. >> no, we don't as of yet. but we're in discussions. it's a logical extension for it to have a video home. >> do you have the ability to invest in the businesses? cumulus, citadel, you took on a lot of debt. $2.6 million in long-term debt. can you invest in the business given you have a lot of debt load? >> yeah, we're paying down debt pretty quickly and we have a great long-term capital structure. we have the ability to invest in content and in marketing. and to grow these brands. we think this is the future. we have an obligation to invest in the future of the country and we think this is where the puck is going in terms of what the advertisers want. >> got to be like wayne gretzky, go where the puck is. what are you seeing and hearing from those who would advertise on your plat